Do Testimonials Really Work?

Research states that 9 out of 10 people trust a customer more about what they say about a business than what a business states about itself. As a result, 31% of customers are more likely to spend with a business that has good customer testimonials.

Testimonials build:

  • Trust and creditability.

  • Provide social proof.

  • Show how your brand's pain points can be solved.

  • Humanise your brand.

  • Increase leads and conversations.

Further research has indicated that 72% of customers say positive reviews and testimonials make them trust a business more. A whopping 88% of consumers trust online reviews as much as personal recommendations - WOW. 😮

There is no doubt that testimonials are essential to your business.

Finding it hard to get started?

I have included a template below that I have successfully used.

Make it easy for your clients and ask them to "fill in the blanks."

I was having (this problem/challenge),

I wasn't sure what to do (establish the pain/frustration).

So I joined/purchased (service/product) and (a new thing you learned, realised or discovered).

I (what you did) and (the specific result you got).

Name + Business + Location


try the below Interview Format or even pop it into a quick Survey.

What obstacle would have prevented you from buying this product/service?


What was your main concern about buying this product/service?

What did you find as a result of buying this product/service?

What specific feature did you like most about this product/service?

What are three other benefits of this product/service?

Would you recommend this product/service?

If so, why?

Is there anything you'd like to add?

Start asking for testimonials today.

x Kathie