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Research states that 9 out of 10 people trust a customer more about what they say about a business than what a business states about itself. As a result, 31% of customers are more likely to spend with a business that has good customer testimonials.
Testimonials build:
Trust and creditability.
Provide social proof.
Show how your brand's pain points can be solved.
Humanise your brand.
Increase leads and conversations.
Further research has indicated that 72% of customers say positive reviews and testimonials make them trust a business more. A whopping 88% of consumers trust online reviews as much as personal recommendations - WOW. 😮
There is no doubt that testimonials are essential to your business.
Finding it hard to get started?
I have included a template below that I have successfully used.
Make it easy for your clients and ask them to "fill in the blanks."
I was having (this problem/challenge),
I wasn't sure what to do (establish the pain/frustration).
So I joined/purchased (service/product) and (a new thing you learned, realised or discovered).
I (what you did) and (the specific result you got).
Name + Business + Location
Or
try the below Interview Format or even pop it into a quick Survey.
What obstacle would have prevented you from buying this product/service?
OR
What was your main concern about buying this product/service?
What did you find as a result of buying this product/service?
What specific feature did you like most about this product/service?
What are three other benefits of this product/service?
Would you recommend this product/service?
If so, why?
Is there anything you'd like to add?
Start asking for testimonials today.
x Kathie
About the author:
Hey there my name is Kathie, I've been in the business world for over 25 years, steering various ventures to success with turnovers of up to 3 million dollars. It all started when I was 27, and since then, I've been fully committed to making businesses not just run but thrive. After two decades of immersing myself in product-focused ventures, I decided to take it to the next level. I launched my own business consultancy, with a clear mission: helping businesses and non-profits grow. My secret sauce? Strategic thinking and a solid commitment to seeing people not just survive but excel. I have a track record to prove it. Taking businesses from ground zero to six figures has been my specialty. How did I do it? Well, chalk it up to thinking strategically, a clear plan, consistency, resilience, adaptability, and a good old dose of stubborn determination.
I've got the scars and the stories to back it up. Like to know more? Say Hello. x Kathie