Do Testimonials Really Work?
Research states that 9 out of 10 people trust a customer more about what they say about a business than what a business states about itself. As a result, 31% of customers are more likely to spend with a business that has good customer testimonials.
Trust and creditability.
Provide social proof.
Show how your brand's pain points can be solved.
Humanise your brand.
Increase leads and conversations.
Further research has indicated that 72% of customers say positive reviews and testimonials make them trust a business more. A whopping 88% of consumers trust online reviews as much as personal recommendations - WOW. 😮
There is no doubt that testimonials are essential to your business.
Finding it hard to get started?
I have included a template below that I have successfully used.
Make it easy for your clients and ask them to "fill in the blanks."
I was having (this problem/challenge),
I wasn't sure what to do (establish the pain/frustration).
So I joined/purchased (service/product) and (a new thing you learned, realised or discovered).
I (what you did) and (the specific result you got).
Name + Business + Location
try the below Interview Format or even pop it into a quick Survey.
What obstacle would have prevented you from buying this product/service?
What was your main concern about buying this product/service?
What did you find as a result of buying this product/service?
What specific feature did you like most about this product/service?
What are three other benefits of this product/service?
Would you recommend this product/service?
If so, why?
Is there anything you'd like to add?
Start asking for testimonials today.