1336537426525929
 

Hi I'm Kathie 

 

I help female entrepreneurs to stop floundering and become formidable in their business and ultimately their life. 

I do this through One on One Mentorship Programs and 90 Day Business Growth Bootcamps custom-designed for purpose-driven businesswomen who want to uncover the business they were meant to build and share it with the world. 

Highly Skilled

 

Stakeholder Engagement | Economic Development | Project Manager | General Manager | Strategic Report Writing | Marketing Research | Feasibility Studies Business Plans | Operational Plans | Financial Plans | Training and Assessment Qualitative and Quantitative Analysis | Relationship Development |Not for Profit Sector Management | Event Management | Systems and Policy Development Customer Experience Systems Tribe Builder | Grant Writing.

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Work Pathway

1984 - 1990

Started my career in the retail sector as a trainee. At the age of 24, I became a senior manager of a Big W department store.

1990 - 2000

Start up regional franchise business, distributing home improvement products throughout NSW northern region. The business grew from start-up to $800,000 in two years. Merged with two other franchises to become a multi-million dollar turnover distribution business.

2000 - 2013

Business consultant helping business and not for profit organisations to plan, market and grow in sectors such as; franchising, small business, retail, tourism, regional development, economic development, professional services, hospitality, food, child care and out of home care services, construction, defence and the not for profit sector. Specialist in economic development and tourism working with numerous chambers, main-street organisations and business associations developing and implementing business and marketing plans. 

Event Manager specialising in large outdoor events attracting up to 40,000 people. ​Part owner in a turnkey licence business with sole Australian rights for American shaved ice flavourings. Started and grew a swimming pool and spa service business.

2013- 2019

Selected as the General Manager of the largest 2-day event in regional Australia - Deni Ute Muster. The 2013 event at that time was the most successful on record, averaging 22,000 people attending each day. Ticket sales increased by 50% from the previous two years. Developed an integrated marketing strategy involving social media, electronic direct media and traditional advertising that resulted in record sales for the event. The strategy attracted 17,000 new Facebook likes, increased new members to the website by 50%, increased hits to the website by 120,000 and attracted 75% newcomers to the event.​ Implemented new infrastructure programs, installation of new amenities, lighting, roadworks and signage. Engagement with key stakeholders included WHS induction with 800 volunteers leading up to and during the event. Festival patrons and stakeholders ranked the event as high in regard to it being an excellent and positively memorable experience. Managed six staff, retail operations, ticketing operations and the festival site. Managed all contractor costings, needs and obligations including high-end artist contracts liaising with the entertainment provider to ensure the entertainment delivered results for patrons. 

 

Selected as General Manager of the largest regional Chamber in NSW.  Successfully grew the organisation into an award-winning, progressive, innovative and forward-thinking member-focused organisation. Assisted board members with the successful merger of the marketing and promotions arm of the city's CBD.

Member satisfaction grew from 65% to 86%, contributing to an environment that members described as friendly, proactive and welcoming. I lead a team of five highly engaged and motivated employees who ran over 80 membership events a year, engaged with over 420 members and successfully acted as the business development arm of the economic development department of the Council.  

Successfully collaborated with key stakeholders in the region always working in the best interests of members and the Chamber; to increase economic development and tourism in the region. As General Manager, my advice and support was sought after by members and key stakeholders. 

I founded and run a successful six-figure consultancy teaching and coaching entrepreneurs and business owners how to clarify their personal goals, map out a clear business plan and discover new ideas and solutions that will sell their products, services and ideas.

I also work with businesses, organisations and community groups to develop strategy, business plans, grants and tenders.

Events and Grants 

  • Albury Northside Chamber of Commerce – Four Year Strategic Business Plan – to gain four-year funding to implement business development programs on behalf of the council.

  • Albury CBD – Four Year Marketing Strategy and Business Plan – to market and growth opportunities for businesses in Albury CBD.

  • I managed over 84 business events a year with Albury Northside Chamber with a team. 

  • Managed multi-levelled two day overnight say festival with over 25,000 patrons.

  • Event managed one-day outdoor festivals, which attracted up to 40,000 people. Wallsend Winter Carnivale, Darby Street Festival, Darby Street Coffee Festival, New Lambton Fair. 

  • Successfully wrote over 1 million in grants for business and community.

  • Feasibility and Business Plan for Mortel Sheepskin and a successful $250,000 tourism grant

  • Karuah Chamber of Commerce – Strategic Event and Tourism Strategy – to assist the Chamber in adding value to their event program and build short stay tourism outcomes. 

  • Warners Bay Chamber of Commerce – marketing and business research programs.  

  • Growing the Junction – NSW Premier's funding to implement and educate local businesses regarding disaster preparation and recovery. 

  • Business Development Funds – Implementation of a Strategic Plan, Business Plan and Action Plan to establish the Hunter Biotech Cluster.

  • Revive the Regal – Implementation of a business and infrastructure plan to revive the Regal Cinema. 

  • Wallsend Disaster Recovery Funding – to provide a coordinator or six months to assist the business and community to develop tools to assist in disaster planning evacuation and improve links to groups and the community. 

  • Wallsend, We Love It Campaign to assist with the recovery of Wallsend Town after the 2007 major flood disaster. 

  • Wallsend Embracing the Future – funding to assist the Wallsend Town Retail Precinct to brand, market and revitalise its image and retail product mix. 

  • New Lambton Village – Business and Marketing Plan.

  • Mayfield, second stage, Business and Marketing Plan.  

  • Cessnock CBD Revitalise business and marketing plan.

  • Cultural Industries Practices Centre – Newcastle University –   Finding for a Case Study of Cultural Planning in an Australian City (PhD student working in Mayfield for three years) 

  • Marketing plan to create a vision for Mayfield for five years to develop a sustainable retail environment.