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So what is deep work?


One of the most valuable skills that you can give your business is the ability to focus without distraction.


I have been on the road again to travel to the salty sea. One of the marketing influencers I follow suggested the book Deep Work by Cal Newport it kept me company for my 14-hour drive. Being and staying focused has never been a real challenge for me. But lately, I have been experiencing distraction, so it was time to deep dive into finding my focus mojo again.

So what is deep work, you might be asking?

Deep work is the ability to focus without distraction on a demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will improve your work and provide a sense of true fulfilment in your business and life. Deep work is like a superpower, yet, most people have lost the ability to go deep—spending their days instead in a frantic blur of email and social media, not even realising there's a better way.


In Deep Work, Cal Newport divides the book into two parts: first, making the case that deep work will create massive benefits and second, explaining his four rules for transforming your mind and habits.


One of those rules is to quit social media and let yourself get bored, freeing up your mind to focus on the things in your business and life that you should be focusing on.


By the end of my 14-hour drive, I decided to do some deep work while I was away.


If you have never thought about deep diving into working on your business instead of languishing in the doing. Then I recommend you give it a try.

Let me know how you go.


Take care

x Kathie