7 Tips to Get Clear on Your Mission

Are you able to clearly state the Mission of your Business?

This foundational concept goes beyond simply making a profit. This is about having clarity as to why your Business exists.

Your Mission is the driving force - the engine - of your Business.

A mission statement shouldn't be generated simply because every other Business has one. It also shouldn't be generic or vague. Your values are on display in your Mission.

A mission statement defines a business so well that it feels like strategy.

Your Mission is what gives you and your employees purpose. It's also what helps you set business goals and objectives.

A good mission statement:

  • Describes what the Business does for its customers

  • Describes what the Business does for its employees

  • Describes what the Business does for its owners

Some will go even further to include what the Business does for its community and the world.

  • Think about what makes your business unique.

  • What good does it accomplish?

  • Why is your business different from other businesses in the same field?

If other businesses could use your mission statement, it's not specific enough.

7 Tips to Get Clear on your Mission:

  1. What do you want to achieve as a business - for yourself (including any other owners), your employees, and your customers?

  2. Include community and beyond if applicable.

  3. Put your mission statement into one or two concise sentences.

  4. Some business mission statements begin more broadly in the first sentence, but the second sentence is more specific about how they'll accomplish the first.

  5. Is your Mission big enough to stretch you and your employees but realistic enough to be achievable?

  6. Will your Mission take you to where you want to be in a year?

  7. What about five years? Ten years?

Do not rush through this exercise.

Your Mission is your foundation. If your foundation is unstable, you won't build a highly productive business on top of it.

x Kathie